MCM VOICE  SPEC SPOTS
www.mcmvoice.com
caldermac@yahoo.com
Client Needs Assessment - CNA
* Required Field
*
 Your name:
*
 Email:
*
 Phone:
*
 Station You Work For
Do you need a 60, 30 or 15 second ad?
60
 30
 15
What is the Client Name? (the company advertising)
What is the company's website
What type of business of industry is it?
What market, city, region are you in?
Who is filling out this CNA? (Client, Radio AE)
What is your email address (who should we send copy and spot to?)
What is the phone number that you want listeners to call?
Who is the target audience you want to speak to?
What is the campaign objective?
What do you need to sell more of?
What makes people want or need what you do/provide?
What do you offer that your competitors can’t?
Do you have a tag line or slogan?
What are the 3 most important copy points?
Are there any price points/offers/sales?
Is there any manufacturer/co-op information?
Are there any legal disclaimers required/mandatory?
What don’t people know about you?
Who is your prominent client demographic (if any) age/sex?
Any specific pronunciations?
What are specific situations for your product/service?
What is most important to you?
Image
Drive Traffic
Direct Response
Questions, comments, or feedback:
"I worked with Mark for a number
of years. He is easily one of the most
responsive, accommodating and
talented production people I've had
the pleasure to work alongside. He
actually listens to and hears the
client. I have no problem
recommending Mark and his work."

Joel Stein/Account Executive
WBOS, WAAF, WZLX, WROR,
WBCN, WCRB